Product Portfolio Analysis Quiz

What does product portfolio analysis help businesses understand?

• Employee performance

• Contribution of various products to cash flow

• Brand popularity

• Marketing campaign effectiveness

Which model classifies products into Stars, Cash Cows, Dogs, and Question Marks?

• Ansoff Matrix

• GE/McKinsey Matrix

• BCG Matrix

• Product Life Cycle Model

In the BCG Matrix, what do “Stars” represent?

• High growth and low market share

• Low growth and high market share

• High growth and high market share

• Low growth and low market share

What is the main focus of the Ansoff Matrix?

• Analyzing cash flow

• Evaluating growth opportunities

• Assessing employee performance

• Identifying competitors

What does market share measure?

• Growth of a market

• Profit margins of a product

• A company’s percentage of total sales in a market

• Number of competitors in a market

What is the primary risk associated with diversification in the Ansoff Matrix?

• High competition

• Poor branding

• Uncertainty in new markets and products

• Decreasing profit margins

Which product lifecycle stage is characterized by peak profits?

• Introduction

• Growth

• Maturity

• Decline

In portfolio analysis, what does “resource allocation” mean?

• Dividing tasks among employees

• Distributing resources like budget and manpower

• Conducting surveys for customer feedback

• Hiring new staff for various roles

What does the GE/McKinsey Matrix evaluate?

• Profitability and competition

• Industry attractiveness and business strength

• Employee productivity

• Market size and pricing

What is the first step in portfolio analysis?

• Revisit investment objectives

• Monitor competitor actions

• Launch a marketing campaign

• Develop a pricing strategy