Revision Chapter 1

How do you defined Consumer Behaviour?

• The behaviour that consumers display in searching for, purchasing, awareness and disposing of products that they expect will satisfy their needs.

• The behaviour that consumers display in searching for, trial, using and disposing of products that they expect will satisfy their needs.

• §The behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs

• The behaviour that consumers display in searching for, purchasing, trial and using of products that they expect will satisfy their needs.

.............is refering to someone who buys the product for their own consumptions

• Customer

• Consumer

• Buyer

• Influencer

There are........ interdisciplinary science in Consumer Behaviour

• 3

• 4

• 5

• 6

Interdisciplinary Science of Consumer Behaviour are :

• Psychology,     Sociology, Beliefs, Economics

• Psychology,     Sociology, Values, Economics

• Physiology,     Sociology, Cultural antrapology, Economics

• Psychology,     Sociology, Cultural antrapology, Economics

................ process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the world.

• Perception

• Motivation

• Learning behaviour

• Personality

The act of wearing Baju Kurung in attending malay weddings is consider as

• Culture

• Values

• Belief

• Customs

The act of wearing Face Mask in public and confined space is consider as

• Culture

• Beliefs

• Values

• Customs

Determine factors influence the growth of consumer behaviour:

• The shorten Product Life Cycle, Environment Sustainability awareness, Consumerism Awareness,International Marketing Growth.

• The shorten Product Life Cycle, National Marketing Growth, Demarketing, Environment Sustainability Awareness.

• The shorten Product Life Cycle, Environment Sustainability Awareness, Consumer Awareness, Computer and Statistic Growth

• A.      The shorten Product Life Cycle, National Marketing Growth, Public Policy, Environment Sustainability Awareness

When government announce the flexibility in wearing black shoes to school refers to :

• The shorten PLC

• Public policy

• Growth of NPM

• Environment Sustainability Awareness

The act of bringing your own shopping bag is refers to:

• Shorten of PLC

• Growth of NPM

• Environment Sustainability Awareness

• Public policy