MKT243 ( Chapter 1&2)

Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return.

• True

• False

• Not Sure

Exchange is...

• the act of receiving something from someone

• the act of obtaining a desired object from someone by offering something in return

• the act of giving and receiving gifts from the other

Click the answer below. It could be more than one correct answer.

Rule of exchange

• There must be at least two parties.

• Each party believes it is appropriate or desirable to deal with the other party.

• Each party is capable of communication and delivery.

• Each party has something that might be of value to the other party.

• Each party is free to accept or reject the exchange offer.

What is demographic?

• The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics

• The study of human behavior including their ability, their capacities and their talent.

• The study of human emotions such as their happiness, their sadness and their heart desires.

How technology gives impact to the macro-environment?

• New technology create new products, and market opportunities

• New technology helps to create a better place.

• New technology helps to build connections.

Whats is CSR in business stands for?

• Community services responsibility

• Corporate responsible services

• Corporate service responsibility

What is Corporate social responsibility?

Ethical responsibility is

• being ethical; doing what is right, just,and fair.

• being ethical; doing what is right even its wrong.

• being ethical; doing the right thing at the wrong time.

Legal responsibility is..

• Obeying those who is brave

• Obeying those who has power

• Obeying the influential people

• Obeying the law

Being a “good corporate citizen;” contributing to the community and quality of life

• Legal responsibility

• Ethical responsibility

• Voluntarily responsibility