Dig Mar Ch 11 (ORM) Quiz (Eckerd)

True/False: ORM is a method for avoiding responsibility for bad business practices?

• True

• False

True/False: Negative comments can deter customers from doing a business with a company?

• True

• False

Which of the following is most likely to have negative content about a brand?

• Press articles

• Blogs

• International sites

• All of the above

What are the three T’s of an emergency response by a brand?

• Trust, Trying, Togetherness

• Timeliness, Truth, Trying

• Timeliness, Transparency, Training

• Trying, Trust, Thankfulness

True/False: Positive content on a search result typically outweighs the negative content.

• True

• False

Which of the following should be included on a company’s web page to help them rank well for brand searches? (Check all that apply)

• Corporate blog

• Directory listings

• Social media profile

• Cause microsites

• Including cookies pop-ups

Web pages that frequently rank well for branded search terms include:

• Corporate Ads

• Social Media Profiles

• Product Microsites

• All of the Above

Effective emergency response to negative publicity includes:

• Responding in a timely manner

• Ignoring all negative comments

• Replying on the same thread to each negative statement

• All of the Above

Darren calls out Barry’s, a local burger joint, on Twitter for not providing a modern, fresh take on fast food. Which of the following would be a good plan of action for Barry’s to try to manage the situation and its reputation?

• Ignore Darren’s complaint

• Let the issue sit for a few days and respond later

• Respond to Darren without actually addressing his criticism

• React quickly and transparently about his criticism

What does ORM stand for?

• Online Reputation Marketing

• Online Reputation Managment

• Online Reputation MonsterJam

• Online Rizz Management