PRINCIPLES AND PRACTICES OF MARKETING

Name the 4 traditional aspects of the Marketing Mix (4P's):

• Product

• Practice

• Place

• Price

• Promotion

_______is the application of marketing principles by industries in one or more than

one country.

_______is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

People around the society want budget-friendly prices, the important aspect that people look at before purchasing the product is the prices.

• Deceptive Practices

• Poor service to disadvantaged customer

• Harmful or Unsafe Products

• High Prices

Sports marketers define _______________ as the personal commitment and emotional involvement customers have with a sport organization

• the winner's curse

• target marketing

• customer promotion

• fan identification

Companies predict increased competition in the domestic market and seeks to moderate the risk by diversifying through selling in international market.

• True

• False

Which element of the business plan focuses on the specific products or services that the business offers? *

• The Business Opportunity

• Marketing Plan

• Financial Forecast

• Operational Plan

By turning a parking garage in proximity to the 1996 Atlanta Olympic Village into a mini-Nike Town, Nike was engaged in

• ambush marketing

• sponsorship

• athlete endorsements

• target marketing

International Salespeople must understand not only the product and pricing, but also financing of the sales, the instruments of payment, and foreign exchange risks.

• True

• False

CREATING STELLAR SALESPEOPLE is one benefit of CRM.

• True

• False