PRINCIPLES AND PRACTICES OF MARKETING

Quiz
•
Business
•
University
•
Medium
Shiela Ayson
Used 18+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
30 sec • 4 pts
Name the 4 traditional aspects of the Marketing Mix (4P's):
Product
Practice
Place
Price
Promotion
2.
FILL IN THE BLANK QUESTION
30 sec • 2 pts
_______is the application of marketing principles by industries in one or more than
one country.
3.
FILL IN THE BLANK QUESTION
30 sec • 2 pts
_______is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
People around the society want budget-friendly prices, the important aspect that people look at before purchasing the product is the prices.
Deceptive Practices
Poor service to disadvantaged customer
Harmful or Unsafe Products
High Prices
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Sports marketers define _______________ as the personal commitment and emotional involvement customers have with a sport organization
the winner's curse
target marketing
customer promotion
fan identification
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Companies predict increased competition in the domestic market and seeks to moderate the risk by diversifying through selling in international market.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Which element of the business plan focuses on the specific products or services that the business offers? *
The Business Opportunity
Marketing Plan
Financial Forecast
Operational Plan
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