PRINCIPLES AND PRACTICES OF MARKETING

PRINCIPLES AND PRACTICES OF MARKETING

University

20 Qs

quiz-placeholder

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PRINCIPLES AND PRACTICES OF MARKETING

PRINCIPLES AND PRACTICES OF MARKETING

Assessment

Quiz

Business

University

Medium

Created by

Shiela Ayson

Used 18+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

30 sec • 4 pts

Name the 4 traditional aspects of the Marketing Mix (4P's):

Product

Practice

Place

Price

Promotion

2.

FILL IN THE BLANK QUESTION

30 sec • 2 pts

_______is the application of marketing principles by industries in one or more than

one country.

3.

FILL IN THE BLANK QUESTION

30 sec • 2 pts

_______is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

People around the society want budget-friendly prices, the important aspect that people look at before purchasing the product is the prices.

Deceptive Practices

Poor service to disadvantaged customer

Harmful or Unsafe Products

High Prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Sports marketers define _______________ as the personal commitment and emotional involvement customers have with a sport organization

the winner's curse

target marketing

customer promotion

fan identification

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Companies predict increased competition in the domestic market and seeks to moderate the risk by diversifying through selling in international market.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which element of the business plan focuses on the specific products or services that the business offers? *

The Business Opportunity

Marketing Plan

Financial Forecast

Operational Plan

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