Marketing Unit 4 Review

According to Maslow's hierarchy of needs theory, when the most important need is satisfied, it will cease to be a motivator, and the person will then try to satisfy the next most important need.

• True

• False

The four major characteristics that affect consumer behavior does NOT include:

• Psychological

• Cultural

• Variety-Seeking

• Social

If consumer buying behavior is related to low-consumer involvement and little significant brand difference, it is considered:

• Habitual

• Complex

• Dissonance-Reducing

• Variety-Seeking

This adopter group are tradition bound. They are suspicious of changes and adopt the innovation only when it has become something of a tradition itself. 

• Laggards

• Late mainstream

• Early mainstream

• Innovators

When consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will exhibit________.

• Habitual

• Complex

• Variety-Seeking

• Dissonance-Reducing

Which of the following is the first stage in the new product adoption process?

• Adoption

• Awareness

• Trial

• Interest

Individuals and households that buy or acquire goods and services for personal consumption make up the ________.

• consumer market

• market offering

• market mix

• subculture

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

• technological stimuli

• buyer decision process

• buyer spending habits

• social stimuli

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept.

• personal characteristics that

• stereotypes

• perceptions

• attitudes

A brand personality is the specific mix of human traits that may be attributed to a particular brand.

• True

• False