What is Marketing?

1. What is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large?

• a. Selling

• b. Promotionquestionnaire

• c. Marketing

• d. Advertisingsurvey

2. Which is an example of Intangible products?

• a. Insurance

• b. Car

• c. House and Lot

• d. Jewelries

3. It is composed of businesses that seek to sell a particular kind of product or service.

• a. Market

• b. Industry

• c. Money

• d. Communication

4. Marketing is now considered as an imperative for:

• a. commercial enterprises only

• b. non-commercial sectors only

• c. both

• d. no answer

5. It applies to anything that is being marketed.

• a. Buyer

• b. Seller

• c. Product

• d. Price

6. What is the monetary amount charged for the products?

• a. Place

• b. Price

• c. Promotion

• d. Product

7. It takes care of the more long term, timeless nature of the business proposition.

• a. Strategic Marketing

• b. Tactical Marketing

• c. Pricing

• d. Promotion

8. It takes care of the more short term and medium term, flexible aspects of the market strategy.

• a. Strategic Marketing

• b. Tactical Marketing

• c. Pricing

• d. Promotion

9. A goal of marketing is to capture customer value to create profits.

• a. Yes

• b. No

• c. Maybe

• d. No idea

10. Tactical Marketing : Value Communication means _________

• a. Sales force strategies

• b. Sales promotion strategies

• c. Advertising

• d. All of the above