Consumer Behavior Quiz

What does consumer buyer behavior primarily refer to?

• Buying behavior of businesses purchasing goods

• Buying behavior of final consumers purchasing for personal use

• Buying behavior of government entities

• Buying behavior of resellers

Which of the following is NOT one of the main factors influencing consumer behavior?

• Cultural

• Social

• Geographic

• Psychological

What type of group influences consumer behavior by setting norms and expectations?

• Political

• Membership

• Dissociative

• Family

Which brand personality dimension is associated with traits like honesty and wholesomeness?

• Excitement

• Competence

• Sincerity

• Sophistication

According to Maslow’s hierarchy, which type of needs are the most fundamental?

• Safety needs

• Esteem needs

• Self-actualization needs

• Physiological needs

In the consumer buying decision process, what follows the ‘evaluation of alternatives’ stage?

• Purchase decision

• Information search

• Post-purchase behavior

• Need recognition

Which psychological factor involves how consumers interpret information to fit their beliefs?

• Perception

• Motivation

• Learning

• Attitude

What kind of buying behavior involves high consumer involvement but few perceived differences between brands?

• Complex buying behavior

• Variety-seeking behavior

• Habitual buying behavior

• Dissonance-reducing buying behavior

In the buyer decision process for new products, which stage involves the consumer first learning about the product?

• Evaluation

• Awareness

• Trial

• Interest

Which of the following product characteristics can speed up the adoption rate?

• Complexity

• Divisibility

• Lack of relative advantage

• Low compatibility