4PS

The marketing mix also known as the 4Ps is made up of

• Physical evidence, place, process, product

• Price, place, packaging, process

• Product, place, promotion, place

• People, process, place, promotion

Design is a _____ decision

(which of the four 4p's is?)

Increasing the features and quality you offer to the public is a decision made by which P?

• Product

• Price

• Promotion

• Place

Which of the marketing mix manages public relations?

• Price

• Promotion

• Product

• Place

What kind of decision is branding?

• Product

• Price

• Place

• Promotion

Giving incentives to retailers in order to sell the product/service is made by which marketing mix?

• Price

• Place

• Promotion

• Product

What kind of P is direct mails?

• Place

• Promotion

• Price

• Product

The 4ps is

• The relationship between a firm's marketing strengths and its business weaknesses

• An analysis of all environmental factors inside and outside the company

• A wide array of business decisions that help in selling a product

• A combination of four strategic elements to satisfy specific target markets

What do we call the method in which the product is delivered in order for the company to meet the customer’s need?

• Selling

• New product concepts

• Place or distribution decisions

• Advertising

Choose if the following statement is true or false:

The four P’s of marketing mix are independent of each other.

• True

• False