Ch 25 Lesson Market planning

The threat of buyers' bargaining power is significant when buyers are:

• disorganized

• concentrated

• indifferent

• few in number

The influence of buyers on pricing is due to their ______.

• A) market dominance

• B) pricing sensitivity

• C) advertising strategies

• D) product quality

In simple random sampling, every member of the sample population has an equal chance of ______.

• Rejection

• Selection

• Exclusion

• Bias

A quota is whereby the data collector has a ______ number of data collected in several categories.

• Limited

• Unlimited

• Random

• Biased

What is the main purpose of using a simple random sample?

• To increase bias

• To limit bias

• To sample the entire population

• To categorize data.

Stratified samples provide specialized insight into a ______.

• random group

• target group

• single group

• large group

In the context of the image, what does the process of Centering help to find?

• The highest sales

• The lowest sales

• A midpoint of the Moving Average

• The total sales.

Fill in the blank: The Moving Average is determined by calculating the average of any series of ____.

• dates

• sales

• products

• customers

What is the sales figure for the year 2005?

• 100

• 200

• 600

• 95

Calculate the Moving Average for the years 2002, 2003, and 2004.

• 400

• 300

• 265

• 148.4