S3 Marketing

Which of the following is NOT a market?

• On a webiste

• In a shop

• Over the telephone

• A stock warehouse

"Marketing can help a business increase the number of customers buying from the business" - what is this called?

• Market share

• Market leader

• Market growth

• Market segment

Identify which of the following is NOT a market segment...

• Age

• Gender

• Favourite food

• Lifestyle

What is the Marketing Mix?

• Introduction, Growth, Maturity, Decline

• Product, Price, Place, Promotion

• Land, Labour, Capital, Enterprise

• Primary, Secondary, Tertiary

Which stage in the Product Life Cycle is the most profitable stage?

• Introduction

• Decline

• Growth

• Maturity

Which stage in the Product Life Cycle would the IPhone 4 be in?

• Introduction

• Maturity

• Decline

• Growth

Which of the following is NOT a benefit of having a brand name...

• It is recognisable to customers

• Can act as a promotion tool

• Higher prices can be charged

• Some businesses will copy your brands

Name 2 activities that take place during Product Development...

• Making a prototype

• Test marketing

• Selling the product

• Dealing with customers

There are many factors to consider before choosing a price for a product - which of the following is NOT a factor to consider...

• The priced charged by competitors

• How much is costs to make the product

• How much profit is wanted

• If there are parking facilities nearby

Which pricing strategy is lowered for a short period of time to encourage sales?

• Promotional price

• Low price

• Cost plus price

• Psychological price