conB Week 10

Which of the following is NOT a component of an attitude?

• Cognitive

• Affective

• Behavioral

• Perceptual

The cognitive component of an attitude refers to:

• A person's feelings about a product

• A person's beliefs and knowledge about a product

• A person's intention to act

• A person's emotional reaction

Attitudes are:

• Always unchangeable

• A learned predisposition to respond in a certain way

• Formed only through personal experience

• Unrelated to consumer behavior

Which theory explains the link between attitudes and behavior by focusing on intentions?

• Cognitive Dissonance Theory

• Elaboration Likelihood Model (ELM)

• Theory of Planned Behavior (TPB)

• Hierarchy of Effects Model

What is the main characteristic of strong attitudes?

• They are rarely accessible

• They are easily influenced by external factors

• They strongly predict behavior

• They are not influenced by marketing messages

Attitudes that are easily recalled and accessed are more likely to:

• Remain unchanged

• Predict consumer behavior

• Be ignored in decision-making

• Change quickly

What is an example of a social influence on attitude formation?

• A person trying a product and forming an opinion

• A consumer seeing positive product reviews on social media

• A consumer analyzing product features

• A person’s direct experience with a product