What is the role of Marketing Management?
Marketing Management (video)

Quiz
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Business
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University
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Medium
Tatiana Krasnova
Used 2+ times
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To maximize the market share
To create valuable products and services
To analyze consumer behavior towards products or services
All of the above
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the four Ps of Marketing?
Product, place, price, and promotion
Planning, profit, price and promotion
People, place, planning and price
Population, popularity, price and place
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the importance of having a documented strategy in Marketing Management?
It helps to understand customers
It helps to create valuable products and services
It increases the chances of success compared to rivals who do not have a documented strategy
All of the above
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the basic and important objectives of Marketing Management?
Attracting new customers, fulfilling customers' demands, earning profit, maximizing the market share, and creating a good public reputation
Analyzing consumer behavior, developing strategy, goals, and objectives, and product development
Setting the goals of a company, organizing the plans step by step, taking decisions for the company
None of the above
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can a company attract new customers?
By displaying ads on TV channels or social media, brochures, and arranging a sales team that demonstrates the products
By analyzing consumer behavior towards products or services
By maximizing the market share
None of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the importance of fulfilling customers' demands in Marketing Management?
It helps to understand how you can keep your customers happy and satisfied
It helps to create valuable products and services
It increases the chances of success compared to rivals who do not fulfill customers' demands
All of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the importance of earning profit in Marketing Management?
It helps to understand customers
It is necessary for growing, diversifying a business, and its maintenance as well
It helps to create valuable products and services
None of the above
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