Marketing Management (video)

Marketing Management (video)

University

10 Qs

quiz-placeholder

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Marketing Management (video)

Marketing Management (video)

Assessment

Quiz

Business

University

Medium

Created by

Tatiana Krasnova

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the role of Marketing Management?

To maximize the market share

To create valuable products and services

To analyze consumer behavior towards products or services

All of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What are the four Ps of Marketing?

Product, place, price, and promotion

Planning, profit, price and promotion

People, place, planning and price

Population, popularity, price and place

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the importance of having a documented strategy in Marketing Management?

It helps to understand customers

It helps to create valuable products and services

It increases the chances of success compared to rivals who do not have a documented strategy

All of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What are the basic and important objectives of Marketing Management?

Attracting new customers, fulfilling customers' demands, earning profit, maximizing the market share, and creating a good public reputation

Analyzing consumer behavior, developing strategy, goals, and objectives, and product development

Setting the goals of a company, organizing the plans step by step, taking decisions for the company

None of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

How can a company attract new customers?

By displaying ads on TV channels or social media, brochures, and arranging a sales team that demonstrates the products

By analyzing consumer behavior towards products or services

By maximizing the market share

None of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the importance of fulfilling customers' demands in Marketing Management?

It helps to understand how you can keep your customers happy and satisfied

It helps to create valuable products and services

It increases the chances of success compared to rivals who do not fulfill customers' demands

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the importance of earning profit in Marketing Management?

It helps to understand customers

It is necessary for growing, diversifying a business, and its maintenance as well

It helps to create valuable products and services

None of the above

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