02 Quiz 1

What factor refers to how customers see a brand, product quality, and pricing?

• Motivation

• Perception

• Attitudes

• Lifestyle

Which of the following is a psychological factor influencing customer behavior?

• Income & Budget

• Family & Friends

• Learning & Experience

• Economic Conditions

How does age and life stage influence buying behavior?

• Older shoppers seek trendy items

• Young shoppers focus on luxury products

• Older shoppers prioritize quality, while younger shoppers focus on trends

• Both young and older shoppers have similar preferences

Which economic factor influences customers to compare prices across platforms?

• Credit Options

• Price Sensitivity

• Economic Conditions

• Brand Loyalty

What challenge involves customers abandoning online shopping carts due to high shipping costs?

• Brand Loyalty vs. Variety-Seeking Behavior

• High Return Rates & Cart Abandonment

• Changing Consumer Preferences

• Influence of Online Reviews

In wholesale buying, which factor is essential because businesses depend on reselling or using products?

• Price Sensitivity

• Quality & Consistency

• Customization Needs

• Bulk Buying

What influences impulse purchases in retail settings?

• Price Comparisons

• Economic Conditions

• Eye-Catching Product Displays

• Negotiation & Contracts

Which challenge relates to balancing the needs of loyal customers with those seeking variety?

• Price Sensitivity & Competition

• Brand Loyalty vs. Variety-Seeking Behavior

• Sustainability & Ethical Consumerism

• Omni-Channel Shopping Behavior

How do social media and influencers impact customer buying decisions?

• They have little effect on consumer choices

• They help businesses maintain customer loyalty

• They can influence both positive and negative perceptions

• They only affect younger consumers

In wholesale buying, what behavior refers to purchasing in large quantities with fewer transactions?

• Rational & Strategic Purchasing

• Demand Forecasting

• Bulk Buying & Less Frequent Purchases

• Omnichannel Engagement