MCQ on Marketing Channels

What is the primary function of marketing channels?

• Increase production

• Facilitate the movement of products from producers to consumers

• Improve brand awareness

• Conduct market research

Which of the following is an example of a direct marketing channel?

• Selling through retailers

• Selling through wholesalers

• Selling directly to consumers via a company website

• Selling through distributors

What does a supply chain consist of?

• Marketing strategies and advertising channels

• All parties involved in the production, delivery, and consumption of a product

• Only transportation and logistics services

• Research and development teams

A "vertical marketing system" (VMS) is best described as:

• Independent businesses at different levels of the supply chain working together

• A marketing strategy focused on vertical markets

• A system in which a company uses multiple marketing channels

• A distribution system with multiple wholesalers

What is the role of intermediaries in marketing channels?

• To create new products

• To reduce the number of transactions between producers and consumers

• To raise the price of products

• To perform market research

Which of the following is an example of a pull strategy in marketing channels?

• Offering discounts to wholesalers

• Encouraging consumers to demand the product from retailers

• Providing incentives to salespeople

• Paying higher commissions to intermediaries

In supply chain management, what does "logistics" refer to?

• Developing advertising campaigns

• Managing the flow of goods from suppliers to customers

• Setting product prices

• Conducting market research

What is the main benefit of using a Just-in-Time (JIT) inventory system?

• Reducing the cost of advertising

• Minimizing inventory holding costs

• Increasing the number of intermediaries

• Expanding distribution channels

A "dual distribution" strategy refers to:

• Using both direct and indirect marketing channels

• Selling in both domestic and international markets

• Using two types of logistics systems

• Offering two types of products through a single channel

What is the primary goal of supply chain management?

• Reducing product costs

• Enhancing customer satisfaction by ensuring efficient product delivery

• Increasing production capacity

• Improving employee productivity