Understanding Market Segmentation Concepts

What is demographic segmentation primarily based on?

• Geographic location

• Age, gender, income, and education

• Lifestyle and personality traits

• Usage rate and brand loyalty

Which of the following is an example of geographic segmentation?

• Targeting customers based on their hobbies

• Offering different products in urban and rural areas

• Segmenting the market by age group

• Focusing on customers' buying behaviour

Psychographic segmentation divides the market based on which of the following?

• Climate and region

• Age and gender

• Lifestyle, values, and interests

• Brand loyalty and usage rate

Which of the following is NOT a basis for behavioural segmentation?

• Benefits sought

• Usage rate

• Personality traits

• Brand loyalty

A company that sells winter clothing in Scotland is using which type of market segmentation?

• Demographic

• Geographic

• Psychographic

• Behavioural

Which segmentation strategy would a luxury car brand most likely use to target high-income individuals?

• Demographic

• Geographic

• Psychographic

• Behavioural

What is the primary focus of behavioural segmentation?

• Customers' age and gender

• Customers' location and climate

• Customers' buying habits and product usage

• Customers' lifestyle and values

Which of the following is an example of psychographic segmentation?

• Offering products in different languages

• Targeting eco-conscious consumers

• Segmenting by income level

• Focusing on customers' age group

A company that markets its products differently in the north and south of England is using which type of segmentation?

• Demographic

• Geographic

• Psychographic

• Behavioural

Which segmentation type would be most effective for a brand that wants to target frequent buyers of their product?

• Demographic

• Geographic

• Psychographic

• Behavioural