Ch2-Quiz on Demographic Dimensions of Global Consumer Markets

What is one of the key terms related to income mentioned in the text?

• Total Income

• Fixed Income

• Disposable Income

• Variable Income

Which demographic trend is mentioned in relation to the U.S. population?

• Rural Migration

• Aging Population

• Increasing Birthrate

• Decreasing Literacy

What does 'discretionary income' refer to?

• Income after taxes

• Income from investments

• Income before taxes

• Total income

Which family life cycle category is NOT mentioned?

• Young married with children

• Older married

• Middle-aged divorced without children

• Single parent

What was the U.S. birthrate in 1970?

• 19

• 25

• 14.6

• 18.7

What is a focus area for identifying potential markets?

• Population Density

• Internet Usage

• Employment Rates

• Climate Change

What trend occurred after 1990 regarding U.S. birthrates?

• They peaked again

• They continued to fall

• They remained constant

• They began to rise

Which of the following is a characteristic of the 'Family Life Cycle'?

• Childless couple

• Teenage couple

• Retired couple

• Young single

What is the focus of the chapter?

• Identifying Potential Markets

• Increasing Sales

• Marketing Strategies

• Consumer Preferences

What does 'relative buying power' refer to?

• Total income

• Debt levels

• Ability to purchase goods

• Savings rate