Understanding Checkout Charity

What is checkout charity?

• A system to track customer purchases

• A program to give free items to customers

• A method to ask customers for donations at checkout

• A way to get discounts at checkout

How does Samantha Kent-Jackson feel about checkout charity?

• She feels indifferent

• She feels pressured

• She feels happy

• She feels excited

What percentage of people feel pressured to donate at checkout according to the survey?

• 70%

• 44%

• 25%

• 10%

Why do charities continue to use checkout charity despite customer discomfort?

• It is the only way to raise money

• It is a very effective way to collect donations

• It is required by law

• It makes customers happy

What is a common concern customers have about checkout charity?

• The checkout lines are too long

• The stores don't offer enough discounts

• The stores are too crowded

• They don't know where the money goes

What does Samantha Kemp-Jackson want to know about her donations?

• How much goes to administration

• How much is spent on advertising

• How much is given back to customers

• How much is used for store renovations

What is the 'halo effect' in the context of checkout charity?

• A positive image boost for the company

• A method to increase store profits

• A way to make customers feel guilty

• A strategy to reduce taxes

What is a requirement for schools receiving grants from Indigo's Love of Reading Foundation?

• They must buy books from any store

• They must buy books at Indigo stores

• They must donate to other charities

• They must return the books after use

How does Indigo justify the profits made from selling books to schools?

• They use the profits for marketing

• They reinvest the profits into the foundation

• They distribute the profits among employees

• They keep the profits for store improvements

What is Samantha Kemp-Jackson's final stance on checkout charity?

• She donates only to researched charities

• She never donates

• She donates to all charities

• She always donates