Services Marketing - Week 1 and 2

How would you define a consumer based on everyday experiences?

• A person who only buys luxury goods

• Someone who sells services for personal use

• Someone who purchases goods or services for their own use

• A person who buys only for others

Imagine you're shopping—what might spark your interest in a product?

• Its availability only during the festive season

• It matches your taste, needs, and budget

• You’ve never heard of the brand

• The price seems very low

Think about your last major purchase—what steps did you take before deciding to buy?

• I didn’t think, I just bought it

• I considered the pros and cons of different products

• I asked my friends for advice

• I researched online reviews after buying

When buying something, what is usually your strongest motivation?

• To keep up with trends or social status

• A genuine need for the product

• To gift it to someone special

• Because it's on sale

If you skipped purchasing a product, what could have been the reason?

• I didn’t really need it

• It wasn’t trendy enough

• I already owned something similar

• I couldn’t afford it at that moment

What times of the year do you feel most inclined to shop?

• During personal milestones like birthdays or weddings

• Only during big sales or discounts

• When there is an urgent need

• I shop regularly throughout the year

What external factors most influence your decision when buying a product?

• The opinions of friends or family

• Advertisements and promotions

• My financial situation and budget

• Reviews and expert recommendations

How do you usually evaluate a product before making a purchase?

• I compare visible features in the store or online

• I rely on reviews from others who have used it

• I usually guess based on the brand name

• I test it out if possible, but sometimes it’s a risk

How do you feel about buying products you can’t fully evaluate until after using them?

• I’m okay with the risk if the product is reputable

• I prefer to know everything before buying

• I rely on others' reviews to make a decision

• I never buy something I can’t fully evaluate

When you’re thinking of purchasing something, how many products come to mind as viable options?

• Just one or two trusted brands

• A list of several possibilities

• I consider every available product

• I usually have no idea and start searching