Advertising Management

Advertising refers to...

• the activity of promoting products or services to potential customers.
• the method of conducting market research to understand consumer behavior.
• the process of designing logos and branding materials.
• the act of selling products directly to consumers.

According to American Marketing Association, Advertising has defined as “any paid form of non-personal presentation and ......... of ideas goods and services of an identified sponsor”.

Which One is NOT a Feature of Advertising.

• Market research
• Brand promotion
• Sales strategy
• Product manufacturing

Which is One of the objective of Advertising.

• To entertain the audience.

• Persuading Customers

• To confuse potential customers.
• To increase product prices.

"The Best a Man Can Get" is the tagline of

• Dove
• Nivea
• Old Spice
• Gillette

Answer explanation

Fun Fact- For more than 120 years, Gillette has been committed to helping men look, feel and be their best. This goes beyond products. We support men of every age on their journeys to their best, including working with partners to equip men to serve as role models to the next generation.

The ad is a perfect example of

• comparative advertising
• persuasive advertising
• informative advertising
• emotional advertising

Which One is the function of advertising.

• Increasing Marketing Budget

• Increasing brand loyalty
• Education of People

• Reducing production

Select the Role of advertiser in advertising

• To set pricing strategies for products.
• To analyze market trends and consumer behavior.
• To create awareness and promote products or services.
• To manage supply chain logistics.

In order to promote a new beverage for teens, which means of advertising will be most suitable

• Television commercials during prime time
• Billboard advertisements in urban areas
• Print ads in teen magazines
• Social media advertising on platforms like Instagram and Snapchat.

The ad is a perfect example of

• Persuasive Advertising

• Brand Loyalty Advertising

• Reminder Advertising

• Awareness Advertising