Marketing Functions Test

Which marketing function can help businesses predict how much will be sold in a given period of time?

• Distribution

• Marketing Information Management

• Selling

• Promotion

Answer explanation

Marketing Information Management is the marketing function that can help businesses predict how much will be sold in a given period of time.

Transportation, storage, and inventory control are activities of which marketing function?

• Distribution

• Pricing

• Promotion

• Selling

Answer explanation

Transportation, storage, and inventory control are activities of the distribution marketing function, which involves getting products to customers efficiently.

What function is concerned with making decisions about investments and credit?

• Marketing Information Management

• Pricing

• Financing

• Distribution

Answer explanation

The function concerned with making decisions about investments and credit is Financing.

What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.

• Product/Service Management

• Marketing Information Management

• Selling

• Pricing

Answer explanation

The marketing function demonstrated in the situation is Marketing Information Management because Susan is providing feedback on her preferences, which helps gather valuable data for marketing purposes.

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of

• Distribution

• Selling

• Financing

• Product/Service Management

Answer explanation

Creating new products, services, images, or ideas that will influence consumer buying behavior falls under Product/Service Management, as it involves developing and managing offerings to meet consumer needs and preferences.

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

• Promotion

• Selling

• Marketing Information Management

• Product/Service Management

Answer explanation

Coca Cola implemented the Promotion marketing function by conducting taste testing in focus groups to test market New Coke.

Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?

• Promotion

• Selling

• Distribution

• Financing

Answer explanation

Trey implemented the promotion function by hanging posters advertising the school play in local businesses.

Target discounts their selection of winter coats in mid-February. What marketing function did they implement?

• Promotion

• Selling

• Distribution

• Pricing

Answer explanation

Target implemented the pricing marketing function by discounting their selection of winter coats in mid-February.

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

• Distribution

• Product/service management

• Pricing

• Promotion

Answer explanation

The decision to offer a new line of snow tires falls under the marketing function of Product/service management, as it involves managing and developing the product/service to meet customer needs.

Many grocery stores offer the option to accept credit cards for payment making it easier for customers to make purchases. This is an example of which marketing function?

• Financing

• Marketing information management

• Product/service management

• Selling

Answer explanation

Accepting credit cards for payment in grocery stores falls under the financing marketing function as it involves providing customers with a payment option to facilitate purchases.