A company wants to target users searching for the exact phrase 'organic skincare products' without variations. Which keyword match type should they utilize to achieve this goal?

Digital Marketing Quiz

Quiz
•
Business
•
University
•
Medium
Jeyson Guerrero
Used 2+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Broad match
Phrase match
Exact match
Negative match
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does PPC stand for in the context of digital marketing?
Personalized Promotion Campaigns
Pay-Per-Click
Public Product Catalog
Progressive Product Customization
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does onsite SEO primarily focus on?
A. External backlinks to website that redirect traffic
B. The visual design and layouts of the website
c. Elements within the website such as keyword focused, intent focused content, meta tags etc.
D. Social Media interaction and engagament
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A website is struggling to rank higher on search engine result pages. What specific on-site SEO elements should be assessed and optimized to improve its performance?
Increasing the number of external backlinks
Enhancing the visual design with more graphics
Optimizing meta tags, headings, and content
Focusing on social media shares and likes
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A website owner wants to increase the site's authority and credibility in the eyes of search engines. What off-site SEO strategy should be implemented?
Optimizing meta tags and content on the website
Enhancing the visual design with more images and videos
Acquiring high-quality backlinks from reputable websites
Focusing on increasing social media followers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Instructions: Using the diagram provided, rank the elements of a Google Ads account structure from first to last in the correct order, starting from the highest level (Account) to the lowest level (Landing Page).
Account
Campaign
Ad Group
Ad/Keyword
Landing Page
Campaign
Ad Group
Ad/Keyword
Account
Landing Page
Ad Group
Campaign
Account
Ad/Keyword
Landing Page
Account
Ad/Keyword
Ad Group
Campaign
Landing Page
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A business owner is contemplating the most suitable digital marketing strategy to increase online visibility and drive relevant traffic to their website. The budget is flexible, but they are seeking a strategy with long-term benefits. Which approach, SEO or PPC, would you recommend, and why?
SEO
PPC
Create a free account and access millions of resources
Similar Resources on Wayground
7 questions
Quizz Marketing

Quiz
•
University
10 questions
Digital Marketing Quiz

Quiz
•
University
10 questions
Digital Marketing Part 2

Quiz
•
University - Professi...
10 questions
SEO Practice Technical

Quiz
•
University
10 questions
Content Marketing Basics

Quiz
•
University
15 questions
Digital Marketing Course Quiz

Quiz
•
9th Grade - University
15 questions
3.4 Marketing Media and 3.5 Social Media Communications

Quiz
•
9th Grade - University
15 questions
DOM2031 - Bài Online 5

Quiz
•
University
Popular Resources on Wayground
25 questions
Equations of Circles

Quiz
•
10th - 11th Grade
30 questions
Week 5 Memory Builder 1 (Multiplication and Division Facts)

Quiz
•
9th Grade
33 questions
Unit 3 Summative - Summer School: Immune System

Quiz
•
10th Grade
10 questions
Writing and Identifying Ratios Practice

Quiz
•
5th - 6th Grade
36 questions
Prime and Composite Numbers

Quiz
•
5th Grade
14 questions
Exterior and Interior angles of Polygons

Quiz
•
8th Grade
37 questions
Camp Re-cap Week 1 (no regression)

Quiz
•
9th - 12th Grade
46 questions
Biology Semester 1 Review

Quiz
•
10th Grade