Which statement about public relations is true?
CHAPTER 8 PUBLIC RELATION, PUBLICITY AND CORPORATE ADVERTISING

Quiz
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Business
•
University
•
Hard
NANI ILYANA SHAFIE
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Public relations is not considered a management function.
Public relations has the same objectives as product and service promotion.
An effective public relations program continues over months or even years.
Public relations deals only with the activities designed to sell a product or service.
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Public relations is considered __________because the media are not paid to provide the information.
debatable
unreliable
sustainable
credible
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Positioning ads and sponsorships are examples of ________.
transit advertising.
image advertising.
cause-related advertising.
advocacy advertising
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What is the key difference between public relations and advertising?
Public relations is paid media, while advertising is earned media.
Public relations focuses on building relationships, while advertising focuses on promoting products or services.
Public relations is a one-way communication process, while advertising is a two-way communication process.
Public relations is primarily used for crisis management, while advertising is used for brand building.
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
A company is facing a product recall due to a safety issue. Which public relations strategy would be most appropriate in this situation?
Launching a new advertising campaign to distract from the negative news.
Ignoring the issue and hoping it will go away.
Blaming suppliers or other external factors for the problem.
Being transparent about the issue, apologizing to customers, and taking immediate action to resolve the problem.
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
A small business wants to increase brand awareness in the local community. Which public relations tactic would be most effective for them?
Sponsoring a local charity event.
Purchasing a full-page ad in a national newspaper.
Running a television commercial during prime time.
Placing a billboard on a highway.
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
A technology company wants to position itself as an innovative leader in the industry. Which of the following corporate advertising strategies would be most appropriate?
Creating a series of humorous commercials featuring popular celebrities
Sponsoring a major sporting event
Producing a documentary film showcasing the company's research and development efforts
Running a series of print ads highlighting the company's low prices
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