CHAPTER 8 PUBLIC RELATION, PUBLICITY AND CORPORATE ADVERTISING
Quiz
•
Business
•
University
•
Hard
NANI ILYANA SHAFIE
Used 5+ times
FREE Resource
Enhance your content
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Which statement about public relations is true?
Public relations is not considered a management function.
Public relations has the same objectives as product and service promotion.
An effective public relations program continues over months or even years.
Public relations deals only with the activities designed to sell a product or service.
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Public relations is considered __________because the media are not paid to provide the information.
debatable
unreliable
sustainable
credible
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Positioning ads and sponsorships are examples of ________.
transit advertising.
image advertising.
cause-related advertising.
advocacy advertising
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What is the key difference between public relations and advertising?
Public relations is paid media, while advertising is earned media.
Public relations focuses on building relationships, while advertising focuses on promoting products or services.
Public relations is a one-way communication process, while advertising is a two-way communication process.
Public relations is primarily used for crisis management, while advertising is used for brand building.
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
A company is facing a product recall due to a safety issue. Which public relations strategy would be most appropriate in this situation?
Launching a new advertising campaign to distract from the negative news.
Ignoring the issue and hoping it will go away.
Blaming suppliers or other external factors for the problem.
Being transparent about the issue, apologizing to customers, and taking immediate action to resolve the problem.
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
A small business wants to increase brand awareness in the local community. Which public relations tactic would be most effective for them?
Sponsoring a local charity event.
Purchasing a full-page ad in a national newspaper.
Running a television commercial during prime time.
Placing a billboard on a highway.
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
A technology company wants to position itself as an innovative leader in the industry. Which of the following corporate advertising strategies would be most appropriate?
Creating a series of humorous commercials featuring popular celebrities
Sponsoring a major sporting event
Producing a documentary film showcasing the company's research and development efforts
Running a series of print ads highlighting the company's low prices
Create a free account and access millions of resources
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple

Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?
Similar Resources on Wayground
10 questions
International Political Economy
Quiz
•
University
10 questions
MKT1001 Topic 7
Quiz
•
University
10 questions
Chapter 2. Sport Management. Management Principles
Quiz
•
University - Professi...
10 questions
Understanding the Marketing Mix
Quiz
•
University
15 questions
marketing vocabulary
Quiz
•
University
15 questions
Innovative Advertising Techniques
Quiz
•
11th Grade - University
9 questions
Marketing MCQ chapter 6
Quiz
•
University
10 questions
Marketing Mix Quiz
Quiz
•
7th Grade - University
Popular Resources on Wayground
20 questions
Brand Labels
Quiz
•
5th - 12th Grade
10 questions
Ice Breaker Trivia: Food from Around the World
Quiz
•
3rd - 12th Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
20 questions
ELA Advisory Review
Quiz
•
7th Grade
15 questions
Subtracting Integers
Quiz
•
7th Grade
22 questions
Adding Integers
Quiz
•
6th Grade
10 questions
Multiplication and Division Unknowns
Quiz
•
3rd Grade
10 questions
Exploring Digital Citizenship Essentials
Interactive video
•
6th - 10th Grade
Discover more resources for Business
11 questions
NFL Football logos
Quiz
•
KG - Professional Dev...
20 questions
Definite and Indefinite Articles in Spanish (Avancemos)
Quiz
•
8th Grade - University
7 questions
Force and Motion
Interactive video
•
4th Grade - University
36 questions
Unit 5 Key Terms
Quiz
•
11th Grade - University
38 questions
Unit 6 Key Terms
Quiz
•
11th Grade - University
20 questions
La Hora
Quiz
•
9th Grade - University
7 questions
Cell Transport
Interactive video
•
11th Grade - University
7 questions
What Is Narrative Writing?
Interactive video
•
4th Grade - University