MKT571_Pop Quiz_Chapter 4

What is a common feature of mobile marketing?

• Sending advertisements via postal mail

• Using push notifications from apps

• Displaying ads only on TV

• Distributing printed flyers

Which type of mobile app is specifically built for a single platform like iOS or Android?

• Web-based apps

• Hybrid apps

• Native apps

• Cloud apps

What technology is often used in mobile marketing to send personalized promotions based on location?

• Social media platforms

• TV broadcasts

• Location services

• Email newsletters

Which of the following platforms had the highest global downloads in March 2024?

• TikTok

• Instagram

• Threads

• Twitter (X)

What is the main goal of an omnichannel strategy?

• To promote only on social media

• To provide a consistent brand experience across various channels

• To focus on email marketing

• To avoid using mobile apps

How does omnichannel marketing enhance personalized experiences?

• By ignoring customer data

• By sending random promotions

• By limiting communication to one channel

• By using data from various touchpoints to tailor interactions

Which of the following is a benefit of using location-based marketing in an omnichannel strategy?

• Sending promotions unrelated to user preferences

• Offering irrelevant content

• Sending real-time promotions based on a customer’s location

• Limiting offers to in-store visits only

What technology do beacons use to interact with nearby customers' smartphones?

• GPS

• Bluetooth

• QR codes

• RFID

What is the purpose of geo-fencing in location-based marketing?

• To track online purchases

• To create a virtual boundary around a specific location

• To display ads to users who enter that area.

• To track website visits

Which location-based marketing method targets customers near a competitor's store?

• Geo-targeting

• Geo-conquesting

• Proximity marketing

• Beaconing