EPRG Model

Which Indian IT services company has recently appointed Kiara as their new CEO, embracing a regiocentric orientation by establishing regional headquarters and shared service centers to coordinate and support its operations within specific geographical areas?

• a) Tata Consultancy Services (TCS)

• Wipro

• Infosys

• HCL Technologies

Answer explanation

Infosys has embraced a regiocentric orientation by establishing regional headquarters and shared service centers to coordinate and support its operations within specific geographical areas.

Which Indian automobile company has taken a global approach, setting up manufacturing plants and research centers in various countries to cater to local markets?

• Maruti Suzuki

• Mahindra & Mahindra

• Tata Motors

• Hyundai Motor India

Answer explanation

Tata Motors has embraced a geocentric orientation by establishing manufacturing plants and research centers in multiple countries to cater to local markets.

Which of the following Indian companies has embraced a polycentric approach, allowing its subsidiaries in different countries to operate independently with minimal interference from the headquarters?

• Reliance Industries

• Adani Group

• ITC Limited

• Godrej Group

Answer explanation

The Godrej Group has adopted a polycentric approach, allowing its subsidiaries in different countries to operate autonomously with minimal interference from the headquarters.

Which Indian pharmaceutical company has taken a unique approach by setting up regional offices in Latin America to manage its operations in the region?

• Sun Pharmaceutical Industries

• Cipla

• Dr. Reddy's Laboratories

• Cadila Healthcare

Answer explanation

Sun Pharmaceutical Industries has followed a regiocentric orientation by establishing regional offices in Latin America to oversee its operations in the region.

HOW SATISFIED ARE YOU WITH THE TEACHING OF DR MAMTA RAJANI?

• SATISFIED

• HIGHLY SATISFIED

• NOT SATISFIED

Answer explanation

ARE YOU SATISFIED WITH THE TEACHING METHODOLOGY ADOPTED BY ME( DR MAMTA RAJANI)?

Regiocentric approach groups countries into regions and develops strategies catering to each region's specific ___

What is involved in an ethnocentric approach?

• Decentralized decision-making and localized products/strategies

• Headquarters making all decisions and using the same products and strategies in all markets

• Outsourcing decision-making to local subsidiaries

• Using different products and strategies in different markets

What is the EPRG model used for in international marketing?

• Understanding global business operations

• Managing local marketing strategies

• Developing regional advertising campaigns

• Expanding domestic sales

How can a polycentric approach benefit companies in adapting products and strategies to fit unique market needs?