SMM MOCK EXAM 3

The largest and leading social media platform in the world is

• Twitter

• YouTube

• Facebook

• Instagram

In February 2022, Hootsuite reports that the 3rd top social media platform in Singapore was

• Facebook

• Instagram

• WhatsApp

• YouTube

Peter & Jane is a law firm and it plans to use an offline digital marketing approach to promote its services. The firm should advertise on

• Google

• Hotmail

• Class 95

• Facebook

Shu Ling's supervisor instructed her to use social listening for customer profiling. It means she will need to

• conduct a survey online

• ring up customers for interviews

• hold a social event with customers

• check consumer reviews and conversations on social media

In shaping the user/brand experience, there are 4 levels of usability experiences. When a customer feels that a product is useful and meets her needs, which level has she reached?

• Utility

• Usability

• Desirability

• Brand experience

The right social media platform to be chosen for one-to-one interaction with customers is

• Facebook

• Instagram

• WhatsApp

• YouTube

"The 4Ps of marketing are referring to Product, Price, Promotion and"

• People

• Performance

• Place

• Public

The Gangnam Style by Psy on YouTube is an example of

• viral content

• absolute content

• authority content

• influencer outreach

"Tang Choon Keng, the founder of CK Tang, used to carry his goods in a tin trunk and sold them from house to house, the business channel then is regarded as"

• business-to-business

• business-to-consumer

• consumer-to-business

• consumer-to-consumer

Albert wrote a book and got it copyrighted. He could enjoy the exclusive right EXCEPT

• publishing his book

• reproducing his book

• communicating his book to the public

• stopping readers from buying his book