Televisyen is unique in its ability to combine __________, __________, __________ and __________.
BMK20603 (C8) - Broadcasting Media Valuation

Quiz
•
Business
•
University
•
Hard
erna fatimah
Used 1+ times
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25 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
colour
motion
content
sound
visual image
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The characteristics offered by televisyen advertising provides opportunities for companies to __________.
generate website traffic and deliver specific marketing messages to the right customers
running an ad for your business in a print or digital publication
develop most creative imaginative advertising appeals of any medium
help their salesperson meets a potential buyer or buyers face-to-face with the aim of selling a product or service
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Choose from the followings the limitations of using television advertisement?
Customer did not have anything tangible to examine.
Smaller segments may have no options for selections.
Viewers' were provided with activities that can allow them to be involve with the commercial program.
The content was blury and not focused which creates miscommunication in message.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT an example that portrays as a tactic to hold viewers attention on commercial
K-drama "Under the Queen's Umbrella" sharing some bits of its next episode at the end of the current show.
Radio DJ promoting WONDA, local coffee drinks brand while on air.
Jihan Musa, Gegar Vaganza host promoted Farm Fresh drinks during the live telecast in Astro.
Proton Axia launches it new model in Mid Valley convention.
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Because of its ability to reach large audiences in a cost-efficient manner, TV is a popular medium among companies selling mass-consumption products. Which companies use TV frequently for their advertising messages?
Packaged goods companies
Car makers
Retailers
Property companies
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What would be the basic desicions need to be made by advertisers in allocating TV media budget?
Network
Coverage
Spot & local
Segments
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Choose the CORRECT characteristics of network advertising.
Purchase transactions are simplified.
Local firms, such as banks, retailers, and auto dealers, use this type of advertising to reach their local geographic markets.
Non-network advertising done by a national advertiser,
Affiliated stations are linked.
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