Chapter 3: Strategic Initiatives for implementing CA

High profile strategic initiatives that organizations can implement are as follows EXCEPT:

• Business Process Reimagining

• Supply Chain Managment

• Customer Relationship Management

• Enterprise Resource Planning

A standardized set of activities that accomplish a specific task is called:

• Business process

• Commerce process

• Business reengineering

• Business task

Business Process Reengineering is the analysis and redesign of workflow within an enterprise only.

• True

• False

How many main links does a supply chain have?

• 2

• 3

• 4

• 5

Which of the following statements is correct?

• Materials flow from suppliers and their downstream suppliers at all levels

• Materials flow from suppliers and their downstream customers at all levels

• Materials flow from suppliers and their upstream suppliers at all levels

• Materials flow from customers and their downstream suppliers at all levels

The five basic supply chain activities are:

• Plan-Source-Make-Return-Deliver

• Plan-Source-Deliver-Make-Return

• Plan-Make-Source-Deliver-Return

• Plan-Source-Make-Deliver-Return

What can effective and efficient SCM systems do?

• Increase the power of its buyers

• Decrease its own supplier power

• Decrease the power of its buyers

• Decrease efficiencies while seeking a competitive advantage through cost leadership

Increasing customer loyalty and retention is one of the prime objective of Customer Relationship Management.

• True

• False

CRM is just a technology that an organization must embrace on an enterprise wide level.

• True

• False

CRM can do the following EXCEPT:

• Identify types of suppliers

• Design individual customer marketing campaigns

• Treat each customer as an individual

• Understand customer buying behaviors