Technical Terms - Internet (A-Z) - PPC

What does PPC stand for?

• Pay Per Engagement

• Pay Per Impression

• Pay Per Conversion

• Pay Per Click

Where do PPC ads commonly appear?

• Search Engine Results Pages

• Emails

• Billboards

• Print Newspapers

What is the goal of an advertiser when running a PPC campaign?

• Increase Brand Awareness

• Boost Social Media Followers

• Drive Traffic to a Website

• Generate Leads

What factors are considered in the auction model for PPC ads?

• Ad Size and Color

• Number of Words in the Ad

• Ad Placement on the Page

• Quality of the Ad, Maximum CPC, Relevance to Keywords

In which model do ad networks sell banner ads on other websites using a PPC model?

• Cost-Per-Mille

• Cost-Per-Lead

• Flat Rate

• Cost-Per-Click

When is PPC advertising most used?

• To Boost Social Media Followers

• To Drive Traffic to a Website

• To Generate Leads

• To Drive Brand Awareness

What does CPM stand for in advertising?

• Customer Per Million

• Cost Per Mille

• Clicks Per Minute

• Cost Per Marketing

What is the payment model for CPM advertising?

• Pay Per Click

• Pay Per Engagement

• Pay Per Impression

• Pay Per Conversion

What is the payment model for CPL advertising?

• Pay Per Lead

• Pay Per Click

• Pay Per Impression

• Pay Per Conversion

What is the main difference between CPM and CPC advertising?

• CPM pays per click, CPC pays per impression

• CPM pays per impression, CPC pays per click

• CPM pays per conversion, CPC pays per lead

• CPM pays per lead, CPC pays per conversion