Social media influencers

A social media influencer is not someone who …

• guides the decisions of their followers.

• is an expert in a particular area.

• pays their followers to buy products.

• has many followers who pay attention to their opinions.

Companies want to use influencers to help …

• sell their products to their followers.

• develop new products.

• write their blogposts.

• design their websites.

If you want to be an influencer, your bio on your social media account shouldn’t …

• say who you are.

• talk about your niche area.

• be interesting.

• be the same as other people’s bios.

You should make sure that you post …

• once a month.

• every day for the first month and then once a month after that.

• about similar subjects.

• about all sorts of different things.

You can make sure that people find your post by …

• using hashtags.

• using funny or memorable titles.

• using different social media to link to your post.

• doing all of the above.

What should the title of this blogpost be?

• Five ways to influence people

• Five ways to use influencers in marketing

• Five tips on becoming a social media influencer

• Five tips on making money as an influencer

**Mark true or false**

Expertise is something that is popular right now

• True

• False

**Mark true or false**

Consisten is doing something in the same way over time

• True

• False

**Mark true or false**

Catchy is something that is not attractive and easily remembered.

• True

• False

**Mark true or false**

A bio is a short introduction of a person (short for ‘biography’)

• True

• False