Technical Terms - Internet (A-Z) - Affiliate

What is an Internet affiliate?

• A company that manufactures clothing

• A company that sells products online

• An individual who markets products through their website

• An organization that offers online services

How do companies pay affiliates for marketing their products?

• Fixed monthly salary

• Hourly wages

• No payment

• Commission for each sale generated

Which industries have affiliate programs?

• Construction

• Travel and clothing

• Automobile

• Food and beverage

What type of advertising is affiliate marketing?

• PPC advertising

• CPC advertising

• PPS advertising

• CPM advertising

Why must merchants offer high enough commissions to affiliates?

• To encourage affiliates to run their ads

• To increase profits

• To avoid affiliate marketing

• To reduce costs

What is the range of affiliate commissions for most industries?

• 1 to 5%

• 5 to 20%

• 25 to 50%

• 50 to 75%

What do affiliate programs provide for merchants?

• None of the above

• Both A and B

• Free marketing

• Extra source of revenue

Why do many companies run their affiliate programs through a third party e-commerce platform?

• To increase costs

• To complicate the process

• To avoid affiliate marketing

• To track sales and generate payments

What is the purpose of setting up an affiliate system?

• To reduce revenue

• To track sales and generate payments

• To avoid affiliate marketing

• To increase costs

Which platform can be used to run affiliate programs?

• Commission Junction

• Email Marketing

• Social Media

• Search Engines