GROUP 1 - Activity

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging _________ that have value for customers, clients, partners, and society at large.

What are the two (2) approaches to marketing?

• Social Media Marketing & Digital Marketing

• Traditional Marketing & Internet Marketing

• Contemporary Marketing & Traditional Marketing

• Marites Marketing & Chismis Marketing

When business begins to crowd into a limited market space, then competition can get quite fierce.

• Supply < Demand

• Supply > Demand, Customer-centric Strategies Emerge

• 1. Supply < Demand, Competition Growing

• Supply > Demand

1. According to E. H. McCarthy, the four P's that constitute marketing are Product, Price, Place, and Promotion.

• False

• True

It uses the _______ to deliver promotional marketing messages to customers.

When wants are supported by _______ it becomes a demand.

The following are under the Economic Utility, EXCEPT:

• Place

• Implementation

• Possession

• Information

Form utility refers to how much value a consumer receives from a product or service in a way that they actually need.

• False

• True

Which category of needs do the following businesses and organizations align with based on Maslow's Hierarchy of Needs?

Balenciaga, Hermes, Rolex, etc.,

• Physiological Needs

• Esteem Needs

• Safety Needs

• Social Needs

• Self-actualization Needs

The act of obtaining a desired object from someone by offering something of _____ in return is called the exchange process.