FINAL ADVERTISING QUIZ

What is the origin of the word ‘advertising’?

• Spanish

• French

• Latin

•    Mandarin

What does the word ‘advertere’ mean?

• To ignore

• To turn attention or turn

• To glance

• To relax

“Advertising is a non-personal form of communication conducted through paid media under clear sponsorship”

• Philip Kotler

• David Ogilvy

• John Kennedy

•    None of the above

Which of the famous instant noodles brand faced controversy due to discovery of lead in their ingredients in 2015?

• Yippee

• Wai Wai

• Maggi

• (a)   Knorr

Which of the famous brands found itself in midst of controversy due to the worm controversy in 2003?

• Nestle Kit Kat

• Cadbury Dairy Milk

• Mars

• Ferrero Rocher

Gujarat Cooperative in Anand, Gujarat gave birth to one of the most iconic dairy brands in India?

• Mother Dairy

•   Paras

• Amul

• Nandini

MRF, Liril, Surf Excel, Kamasutra ad campaigns were directed which advertising guru?

• Piyush Pandey

• Prahlad Kakkar

• Alyque Padamsee

• Josy Paul

How many levels are there in Maslow’s Hierarchy of Needs?

• 1

• 2

• 4

• 5

What does DAGMAR stands for?

• Defective Advertising Goals

• Detecting advertising Goals

• Defining Advertising goals for Measuring advertising results

• None of the above

Who developed DAGMAR model?

• David Ogilvy

• Russell Colley

• Piyush Pandey

• Abraham Maslow