AGCM2000 Final Review

Which type of microphone is usually attached to an interview subject?

• Shotgun

• Stick

• Hand-held

• Lavaliere

What is the standard markup language for documents designed to be displayed in a web browser?

• HTTP

• HTML

• CSS

• CMS

The left side of a two-column script may contain...

• Content Type

• Timecode

• File names

• All of these

Which of these is NOT a color system to consider in graphic design?

• RGB

• Hexadecimal

• CMYK

• Graphics Interchange

Which of these are NOT part of media relations strategy?

• Don't bother reporters unless a crisis or other event is occurring.

• Identify a specific person to handle media requests.

• Maintain a directory of reporters.

• Establish yourself (your org) as reputable and knowlegable.

________ is the protection of any original work that is in some type of tangible form.

• Trademark

• Copyright

• Guild Rights

• Copwrite

Cognitive campaign objectives aim to influence...

• Actions

• Thinking

• Emotions

• Purchasing

The number of target audience members who encounter your message is defined as...

• Frequency

• Audience

• Impact

• Reach

A "brand" can be a...

• Product

• Good

• Service

• All of these

Once an event budget is calculated, what additional percentage is recommended as a contingency?

• 10%

• 12%

• 15%

• 20%