Brand and Marketing Quiz

Brand and Marketing Quiz

12th Grade

50 Qs

quiz-placeholder

Similar activities

APHuG Chapter 6 Vocabulary

APHuG Chapter 6 Vocabulary

9th Grade - University

50 Qs

TES 12  SIMULASI  UAMBN SKI 2020

TES 12 SIMULASI UAMBN SKI 2020

12th Grade

50 Qs

QUIS USTADZ GUNAWAN TENTANG VIRUS KORONA

QUIS USTADZ GUNAWAN TENTANG VIRUS KORONA

12th Grade

50 Qs

Macro Economics Money and Banking

Macro Economics Money and Banking

12th Grade

45 Qs

Adv NW 2 Final Review

Adv NW 2 Final Review

9th - 12th Grade

45 Qs

Acts 21-24

Acts 21-24

7th - 12th Grade

45 Qs

MapleStory

MapleStory

KG - University

50 Qs

Cita Cita Saya

Cita Cita Saya

1st - 12th Grade

45 Qs

Brand and Marketing Quiz

Brand and Marketing Quiz

Assessment

Quiz

Other

12th Grade

Medium

Created by

Jade Evans

Used 4+ times

FREE Resource

AI

Enhance your content

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a name, term, design, or symbol, or a combination of these, that identifies a business or organization?

Brand

Icon

Emblem

Pictogram

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the marketing strategy used to identify and differentiate a product, a service, or a company from competitors?

Encoding

Converting

Decoding

Branding

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Nike's Air Jordan basketball shoes are known for their high perceived value by customers. This perceived value is higher than the actual cost to make and distribute the product. What concept does this illustrate?

Industrial Equity

Commercial Equity

Brand Equity

Decoded Equity

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which statement is correct about brands?

The brand tells customers what they can expect from a product or service.

The brand is the visual representation of a promise made to customers.

Today, we tend to purchase brands and not products.

All of these are correct statements about brands.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the opportunities a business has to connect with customers and to reinforce the brand image in the mind of that customer?

Touch Points

Production Points

Marketing Points

Commercial Points

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of product is created by a manufacturer or a distributor for resale using numerous retail outlets, like Nike and Under Armour?

Industrial Brands

National Brands

Private Brands

Generic Brands

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which products and brands are usually created by a large retailer to be sold exclusively in their stores?

National Brands

Industrial Brands

Private Brands

Generic Brands

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

By signing up, you agree to our Terms of Service & Privacy Policy

Already have an account?