COM1213 (Topic 1 - Introduction)

The following are the purpose of learning graphic communication; EXCEPT

• To enhance enhance visual storytelling abilities

• To communicate a message to the audiences

• To force the customers to purchase a product

• To create visually attractive and eye-catching content

The image depicts an advertisement for the Audi vehicle brand. Define "X".

• Headline

• Sub-Headline

• Body Copy

• Slogan

Which design protocol resembles a catchy phrase, memorable and easily recognizable, often used by businesses or brands to convey their core message, values, or benefits to customers?

• Sub-Headline

• Logo

• Tagline/Slogan

• Body Copy

What is element of design?

• Small units that form/create a design or visual composition

• Basic guidelines on how to arrange some elements in a layout or composition

• The art and technique of arranging type to make written language readable, legible, and visually appealing

• A unique graphic symbol, emblem, or mark that represents a company, organization, product, or brand

Which of the following is the element of design?

• Balance

• Emphasis

• Harmony

• Colour

The images shown in this advertisement showcase the following elements of design, EXCEPT;

• Form

• Shape

• Value

• Texture

Based on this illustration, which element of design is utilized to depict the image realistically?

• Line

• Shape

• Space

• Value

Based on your understanding, which element of design was used to convey the minimalistic concept of this advertisement?

• Line

• Shape

• Space

• Texture

The picture depicts a design of a Chinese New Year greeting card. Which element of design is used to symbolize prosperity for the Chinese New Year celebration in the design?

• Form

• Line

• Space

• Colour

Which of the following is the principle of design?

• Contrast

• Value

• Colour

• Texture