Principles of Media Economics and Media and Convergence Man.

Principles of Media Economics and Media and Convergence Man.

University

7 Qs

quiz-placeholder

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Principles of Media Economics and Media and Convergence Man.

Principles of Media Economics and Media and Convergence Man.

Assessment

Quiz

Science

University

Medium

Created by

Verena Bernhard

Used 2+ times

FREE Resource

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Under TIME-industry we summarize telecommunication, internet technology, media and entertainment industries.

True

False

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What should an organization consider during situation analysis (step of strategic management process)?

Reassessment of the firm‘s strengths and weaknesses

Customer requirements and customer needs

Stakeholders and organisation´s environment

Determining business unit´s basic strategy

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which P`s are included in the marketing mix (4 Ps)?

Product

Promotion

People

Place

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In a Product Life Cyle, the stage where there are steady sales and it becomes harder for marketers is called....?

Introduction

Maturity

Growth

Decline

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

If a company adopts a blue ocean strategy, which of the following will the company do?

Compete with other companies

Make the competition irrelevant

Create and capture new demand

Make the value-cost trade off

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

To which generic competitive strategy (Porter) does this definition refer?

 

Def.:  A strategy for competing on the basis of low per unit costs

Focus Strategy

Differentiation Strategy

Counter Strategy

Cost-Leadership Strategy

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which basic strategy (by Porter) does Apple pursuit?

Cost Focus Strategy

Cost Leadership Strategy

Differentiation Strategy

Differentiation Focus Strategy