Principles of Media Economics and Media and Convergence Man.

Quiz
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Science
•
University
•
Medium
Verena Bernhard
Used 2+ times
FREE Resource
7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Under TIME-industry we summarize telecommunication, internet technology, media and entertainment industries.
True
False
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What should an organization consider during situation analysis (step of strategic management process)?
Reassessment of the firm‘s strengths and weaknesses
Customer requirements and customer needs
Stakeholders and organisation´s environment
Determining business unit´s basic strategy
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which P`s are included in the marketing mix (4 Ps)?
Product
Promotion
People
Place
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
In a Product Life Cyle, the stage where there are steady sales and it becomes harder for marketers is called....?
Introduction
Maturity
Growth
Decline
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
If a company adopts a blue ocean strategy, which of the following will the company do?
Compete with other companies
Make the competition irrelevant
Create and capture new demand
Make the value-cost trade off
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
To which generic competitive strategy (Porter) does this definition refer?
Def.: A strategy for competing on the basis of low per unit costs
Focus Strategy
Differentiation Strategy
Counter Strategy
Cost-Leadership Strategy
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which basic strategy (by Porter) does Apple pursuit?
Cost Focus Strategy
Cost Leadership Strategy
Differentiation Strategy
Differentiation Focus Strategy
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