Competitive dimensions

Order-winning factors are

• regarded by customers as key reasons for purchasing the product or service

• those aspects of competitiveness where the operation’s performance has to be above  a particular level just to be considered by the customer

• regarded as  screening criterion that permits a firm’s products to provide goods and services

• regarded as screening criterion that will possibly disqualify the company from being considered by many customers

Qualifying factors are:

• regarded by customers as key reasons for purchasing the product or service

• those aspects of competitiveness where the operation’s performance has to be above  a particular level just to be considered by the customer

• regarded as  screening criterion that permits a firm’s products to provide goods and services

• regarded as screening criterion that will possibly disqualify the company from being considered by many customers

What are the sources of cost advantage? (2)

• the speed of delivery

• the quality and reliability

• economies of scale or scope

• lower input costs

The ability to adjust to changes in product mix, production, volume, or design is called:

• Flexibility

• Reliability

• Speed of delivery

• Cost effectiveness

A common vision that unites an organization, provide consistency in decisions, and keep the organization moving in the right direction is

• A strategy

• An operations strategy

• A mission

• A core competence

Make a great product or deliver a great service. Competitive advantage is:

• Speed of delivery

• Price

• Quality

• Delivery reliability

Explain TWO ways that economies of scale produce cost advantages.

• Ability to spread variable production costs

• Ability to spread fixed production costs

• Specialization of Machines and equipment

• Cooperate with competitors

A firm’s core competence can be

• An exceptional service

• A new technology

• A modern equipment

• An innovative product

Make the product or deliver the service cheap. Competitive advantage is:

• Speed of delivery

• Price

• Quality

• Delivery reliability

Deliver it when promised. Competitive advantage is:

• Speed of delivery

• Price

• Quality

• Delivery reliability