Understanding High-Tech Customers

Understanding High-Tech Customers

University

18 Qs

quiz-placeholder

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Understanding High-Tech Customers

Understanding High-Tech Customers

Assessment

Quiz

Business

University

Hard

Created by

Guzairy Ghani

FREE Resource

18 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the Purchase Process according to the text?

Evaluate Alternatives

Information Search

Purchase Decision

Problem Recognition

Answer explanation

The correct first step in the Purchase Process according to the text is Problem Recognition, where the consumer identifies a need or a problem that needs to be solved.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which group of adopters is motivated by the idea of being a change agent and are willing to alpha/beta test new technology?

Laggards

Innovators

Late Majority

Early Adopters

Answer explanation

Innovators are motivated by being change agents and are willing to test new technology, making them the correct choice for this question.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of Early Majority adopters according to the text?

Evolutionary changes in business practices

Risk-averse and price-sensitive behavior

Customized solutions and intensive tech support

Proven applications and reliable service/results

Answer explanation

The main focus of Early Majority adopters is on proven applications and reliable service/results, as mentioned in the text.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which group of adopters are hesitant to embrace new educational methods and only do so if all other teaching techniques fail?

Late Majority

Laggards

Early Adopters

Innovators

Answer explanation

Laggards are hesitant to embrace new educational methods and only do so if all other teaching techniques fail, making them the correct choice for this question.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term used to describe the gap between early adoption and mainstream adoption in technology markets?

The Gap

The Bridge

The Chasm

The Divide

Answer explanation

The term used to describe the gap between early adoption and mainstream adoption in technology markets is 'The Chasm'.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of establishing a beachhead in the Crossing the Chasm strategy?

To establish the firm as a dominant market leader

To target multiple market segments simultaneously

To focus on developing the best possible solution

To pursue the mainstream market from a single target market

Answer explanation

The main goal of establishing a beachhead in the Crossing the Chasm strategy is to pursue the mainstream market from a single target market.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During which phase of the Adoption and Diffusion of Innovation process does the mass-market adoption occur?

The Bowling Alley

The Tornado

Main Street

The Chasm

Answer explanation

The mass-market adoption occurs during 'The Tornado' phase of the Adoption and Diffusion of Innovation process.

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