What is the first step in the Purchase Process according to the text?

Understanding High-Tech Customers

Quiz
•
Business
•
University
•
Hard
Guzairy Ghani
FREE Resource
18 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Evaluate Alternatives
Information Search
Purchase Decision
Problem Recognition
Answer explanation
The correct first step in the Purchase Process according to the text is Problem Recognition, where the consumer identifies a need or a problem that needs to be solved.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which group of adopters is motivated by the idea of being a change agent and are willing to alpha/beta test new technology?
Laggards
Innovators
Late Majority
Early Adopters
Answer explanation
Innovators are motivated by being change agents and are willing to test new technology, making them the correct choice for this question.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main focus of Early Majority adopters according to the text?
Evolutionary changes in business practices
Risk-averse and price-sensitive behavior
Customized solutions and intensive tech support
Proven applications and reliable service/results
Answer explanation
The main focus of Early Majority adopters is on proven applications and reliable service/results, as mentioned in the text.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which group of adopters are hesitant to embrace new educational methods and only do so if all other teaching techniques fail?
Late Majority
Laggards
Early Adopters
Innovators
Answer explanation
Laggards are hesitant to embrace new educational methods and only do so if all other teaching techniques fail, making them the correct choice for this question.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term used to describe the gap between early adoption and mainstream adoption in technology markets?
The Gap
The Bridge
The Chasm
The Divide
Answer explanation
The term used to describe the gap between early adoption and mainstream adoption in technology markets is 'The Chasm'.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main goal of establishing a beachhead in the Crossing the Chasm strategy?
To establish the firm as a dominant market leader
To target multiple market segments simultaneously
To focus on developing the best possible solution
To pursue the mainstream market from a single target market
Answer explanation
The main goal of establishing a beachhead in the Crossing the Chasm strategy is to pursue the mainstream market from a single target market.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During which phase of the Adoption and Diffusion of Innovation process does the mass-market adoption occur?
The Bowling Alley
The Tornado
Main Street
The Chasm
Answer explanation
The mass-market adoption occurs during 'The Tornado' phase of the Adoption and Diffusion of Innovation process.
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