MKTG 101 - MIDTERM

MKTG 101 - MIDTERM

University

18 Qs

quiz-placeholder

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MKTG 101 - MIDTERM

MKTG 101 - MIDTERM

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

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18 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a product's design?

a) The color of the product

b) The materials used to make the product

c) The size and shape of the product

d) The price of the product

Answer explanation

Explanation: A product's design includes its size, shape, and form, as well as any other aesthetic or functional features that affect its appearance and appeal.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product can mean more than a single good or service or a range of goods or services you offer.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the correct order of Life Cycle Stages of Product/Service Design?

Growth, Introductory, Saturation, Maturity, Decline

Introductory, Growth, Maturity Saturation, Decline

Growth, Maturity, Saturation, Decline, Introductory

Introductory, Maturity, Growth, Decline, Saturation

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Media Image

Product design refers to the conceptual translation of a new product idea or concept.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A detailed version of the new product idea started in meaningful consumer form is known as

___________________.

Idea Generation

Product Concept

Concept testing

Strategy Development

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Research and development (R & D) refers to organized efforts that are undirected towards discovering new knowledge, product or process.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which one is not purpose of product testing?

To choose the most promising alternative from a set of alternatives

To get an initial notion of the commercial prospects of a concept

To find out who is not interested in the concept

To indicate what direction further development work should take

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