Digital Marketing Terms

What is A/B Testing also known as?

• Split Testing

• Conversion Testing

• Target Testing

• Segment Testing

What is SEO stands for?

• Search Engine Objective

• Search Engagement Optimization

• Search Engine Optimization

• Search Engagement Objective

"Enroll now", "Subscribe Now", "Sign Up" are all the examples of

• CPA

• CPC

• CPA

• CTA

Landing Page consist of multiple pages with different purposes and goals.

• TRUE

• FALSE

The terms Digital Marketing was first used in

• 1980

• 1990

• 1985

• 1994

What is the primary goal of A/B testing in digital marketing?

• To increase website traffic

• To compare two versions of a webpage to see which one performs better

• To create engaging social media content

• To analyze customer demographics

Which of the following is NOT a common CTA?

• Join

• Subscribe

• Buy

• Share

Which digital marketing practice focuses on increasing website traffic organically?

• Social Media Marketing

• Content Marketing

• SEO

• CPC

Which metric guides visitors in their buying journey and impacts conversion rates?

• CTA

• CTR

• CPC

• CRM