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University

10 Qs

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Assessment

Quiz

Other

University

Easy

Created by

Hải Minh

Used 1+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Question 1 Which of the following is NOT a primary reason for customer churn in the Netflix industry?

(A) Lack of compelling content

(B) High subscription fees

(C) Poor customer service

(D) Slow internet speeds

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Question 2 Which type of churn analysis involves identifying customers who are most likely to cancel their subscription?

(A) Cohort analysis

(B) Survival analysis

(C) Regression analysis

(D) Predictive modeling

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Question 3 What is a common approach to reducing customer churn?

(A) Offering loyalty discounts

(B) Improving the quality of content

(C) Personalizing user experience

(D) All of the above

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Question 4 Which metric measures the probability of a customer canceling their subscription within a specific time period?

(A) Churn rate

(B) Hazard rate

(C) Lapse rate

(D) Retention rate

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Question 5 What is the role of data analytics in Netflix's customer churn management?

(A) To identify patterns and trends

(B) To develop predictive models

(C) To optimize marketing campaigns

(D) To personalize customer interactions

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Question 6: Which of the following is NOT a benefit of using a random forest model for Netflix customer churn prediction?

(A) Captures non-linear relationships

(B) Handles missing values effectively

(C) Provides interpretable results

(D) Reduces overfitting

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Question 7: Which of the following is a challenge faced by Netflix when using predictive modeling?

(A) Data privacy concerns

(B) Biased or incomplete data

(C) Interpreting complex models

(D) All of the above

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