Marketing Positioning Quiz

Positioning strategy is concerned with ___________, _____________, and _____________ distinctive differences.

• finding, targeting, eliminating

• creating, communicating, maintaining

• praising, highlighting, saturating

• anticipating, reducing, minimizing

• purchasing, financing, consuming

In marketing terms, ____________ means providing a relatively narrow product mix for a particular market segment.

• cantor

• synopsis

• focus

• phyla

• class

Which of the following is NOT one of the four basic focus strategies?

• Service focused

• Unfocused

• Fully focused

• Refocused

• Market focused

A ____________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns.

• target class

• class

• focal segment

• market segment

• target segment

A(n) ____________ is one that a firm has selected from among those in the broader market and may be defined on the basis of several variables.

• general segment

• segmentation field

• target segment

• holistic segment

• mass customization

The same individuals may set different priorities for attributes according to all

EXCEPT which of the following?

• The purpose of using the service.

• The cost of the service.

• Whether the individual is using the service alone or with a group.

• Who makes the decision.

• The timing of use.

Which of the following is the best example of a determinant characteristic for airline

travel?

• 
• 
• 
• 
• 

Which of the following is NOT one of the four principles of positioning according to

Jack Trout?

• A company must maintain a strong labor base.

• A company must establish a position in the minds of its targeted customers.

• The position should be singular, providing one simple and consistent message.

• The position must set a company apart from its competitors.

• A company cannot be all things to all people—it must focus its efforts.

Failure to select a desired position in the marketplace—and to develop a marketing

action plan designed to achieve and hold this position—may result in which of the

following possible outcomes?

• The organization (product) is pushed into a position, where it faces indirect

  competition from a weaker competitor.

• The organization (product) is pushed into a position that nobody else wants,

  because there is little customer demand.

• The organization’s (product’s) position is so blurred that nobody knows what its

  supplementary aspects really are.

• The organization (product) becomes obsolete before demand can be built.

• The organization (product) cannot sustain growth in lieu of external resources.

Market analysis addresses all of the following factors EXCEPT ____________.

• overall level of demand

• trend of demand

• government regulations

• geographic location of demand

• market analysis addresses all of the above factors