Business Instruction – Consideration

What comes after the 'Awareness' phase in the customer journey?

• Consideration

• Decision

• Retention

• Advocacy

• Delight

What happens in the second phase of the customer journey?

Can you name three touchpoints for the second phase of the customer journey?

You see a pictogram of a touchpoint. Can you tell me for which phase in the customer journey could be a touchpoint?

• Awareness

• Consideration

You see a pictogram of a touchpoint. Can you tell me for which phase in the customer journey could be a touchpoint?

• Awareness

• Consideration

BONUS: Please draw the Customer Journey Funnel and fill in the names of the phases