Market research

Identify the type of research

• Primary research

• secondary research

This is a ------------- research method

• Primary

• secondary

Which of the following is NOT an aim of market research

• Finding out what customers want

• keep customers disappointed

• Building a customer profile

----------- data is related to numbers.

• Question

• Qualitative

• Quantitative

Qualitative data is related to----------

• People’s feelings or opinion.

• Numbers

• Profit and lose

Market Research is: collecting information about customers, competition and the market.

• TRUE

• FALSE

Observations are often used by small supermarkets to see how customers behave in their store.

• TRUE

• FALSE

A questionnaire is a list of written or printed questions that help a business find out information about the market.

• TRUE

• FALSE

Books are another good source of primary research

• TRUE

• FALSE

Government reports are a source for Secondary research method.

• TRUE

• FALSE