MM51-2.02 Marketing Study Guide

MM51-2.02 Marketing Study Guide

12th Grade

20 Qs

quiz-placeholder

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MM51-2.02 Marketing Study Guide

MM51-2.02 Marketing Study Guide

Assessment

Quiz

Business

12th Grade

Medium

Created by

Kimberly Speas

Used 14+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

To meet the needs of its customers and help it achieve its company goals, a drugstore offers a large assortment of products, known as its product
depth
mix
width
consistency

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

At a grocery store, you might decide to buy a bottle of Coca-Cola, a DiGiorno frozen pizza, and a can of Dole pineapple chunks. Each of these purchases is a product
width
mix
item
line

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is an example of a product line:
Kraft meats
A1 Steak Sauce
Philadelphia Cream Cheese
Capri Sun

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is a way a business can classify a product line:
Width
Depth
Trading up
Customer group

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A technology company that offers its products in many different colors and at several different price points likely has a __________ product mix.
shallow
narrow
broad
deep

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is one of the elements included in judging the consistency of a company’s product lines:
End use
Product names
Packaging
Life cycle

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is an example of a business with a broad product mix:
Car dealership
Discount store
Candy store
Jeweler

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