3.01-3.03 Marketing

The end result of promotion is that information about goods, services, images, or ideas will be

• gathered.
• researched.
• organized.
• communicated.

Businesses receive positive feedback about the effectiveness of their promotional messages when consumers

• buy their products.
• ask specific questions.
• visit their competitors
• see their advertisements.

An anti-drunk driving group would most likely use promotion to

• sell products.
• communicate ideas.
• market services.
• create jobs.

You buy some batteries that have information about their money-back guarantee printed on their packaging. This information is intended to __________ you.

• remind
• persuade
• inform
• protect

Promotions that educate customers are especially important for __________ products.

• new
• old
• competitive
• noncompetitive

Which of the following is an example of product promotion:

• Coupon for the purchase of Ritz crackers
• Press conference announcing a major corporate merger
• Philip Morris’ youth smoking prevention program
• Recruiting event for a large technology firm

Which of the following is a use of product promotion:

• Recruiting new employees
• Highlighting social or environmental issues
• Informing customers about product features
• Changing attitudes toward the company

How does promotion help the economy grow?

• It educates customers.
• It creates jobs.
• It creates awareness of companies.
• It encourages a higher standard of living.

How does promotion benefit customers?

• It supports the mass media.
• It creates jobs.
• It enhances a company’s image.
• It educates them.

Which of the following is a benefit of promotional activities:

• They are deceiving.
• They are all immediate and measurable.
• They help support the mass media.
• They are the foundation of the economy.