POB TEST #3

1. Having attractive window displays, dramatic lighting and a bright, easy to maneuver pathway could lead to

• 1. Lack of inventory

• 1. Decreased customer traffic

• 1. Difficult to execute Planograms

• 1. Increased sales

1. The amount added to the cost of a product to cover the cost of a product to provide profit

• 1. Mark up

• Cost

• 1. Mark down

• 1. Revenue

1. A family is shopping for a living room set, but their kids keep playing around and jumping from one sofa to another, and almost knock a glass vase down. The parents don’t seem to mind it but you’re worried that they may have an accident. What would you do?

• 1. Let them play around, they are not your children anyway

• 1. Introduce yourself to the family, offer your help, and engage in conversation with the kids

• 1. Call your manager and explain the situation

• 1. Approach the parents and explain that it isn't safe for the children to play in the store

1. What does the “S” in MSRP stand for?

• 1. Suggested

• Standard

• 1. Store

• 1. Solution

1. Which of the following is not included in pricing strategies?

• 1. Personal selling

• 1. Pricing history

• 1. Direct marketing

• 1. Sales promotion

1. A new fast food restaurant opened in a mall food court. Since there are a lot of competitors in the same space, they are barely getting any sales. Which marketing strategy would be MOST effective to increase sales?

• 1. Offer lower prices than competitors

• 1. Ask several employees to go around the mall giving flyers to people walking by

• 1. Provide free samples of the most popular items on the menu and a 10% of coupon valid for the first meal

• 1. Create an instagram page with the most popular items on the menu

1. A new pet grooming store is opening in town and wants to promote the business. What is the BEST way to reach the target audience?

• 1. Put up “Coming Soon” signs in the store windows indicating the opening date

• 1. Give flyers to people walking on the street

• 1. Put an ad in the local newspaper with the opening date and services available

• 1. Identify pet owners in the area and send a postcard with an invitation to the opening and a coupon

1. If an employee is injured at work, they may be eligible to file a claim to help them receive partial pay, help with medical bills and treatment for injuries. This is called

• 1. Fair Labor Standards Act

• 1. Workers’ Compensation

• 1. Family and Medical Leave act

• 1. Whistleblower Protection Act

1. A preferred customer is at the register collecting a gift from a mailed promotion. The next customer in line wants a gift also and is getting angry. The associate should

• 1. Explain the qualifications to be a preferred customer and how to receive free gifts

• 1. Apologize and complete the sale as quickly and efficiently as possible

• 1. Process the sale and insert a customer feedback/complaint form in the bag

• 1. Offer a gift to keep it quiet so as to not upset the other customers

1. A 24/7 pharmacy wants to conduct physical inventory. When would be the BEST time for them to schedule inventory?

• 1. During slow sales times

• 1. At the beginning of the week

• 1. At the end of the week

• 1. During the weekends