Marketing Channels and Supply Chain Management Quiz

What is the definition of supply chain management?

• The process of managing customer relationships

• The connected chain of all business entities that perform logistics functions

• The process of selling products directly to consumers

• The process of manufacturing standardized products

What are the benefits of effective supply chain management?

• Lower inventory and transportation costs

• Reduced revenues

• Decreased customer service

• Higher production costs

What is the term for a cooperative agreement between business firms to use each other's distribution channels?

• Strategic channel alliance

• Exclusive distribution

• Dual distribution

• Selective distribution

What is the use of digital technologies to change a business model and provide new value called?

• Cloud computing

• E-commerce

• M-commerce

• Digitalization

What is the term for channels that enable customers to return products for reuse or remanufacturing?

• Drop and shop

• Gray marketing channels

• Reverse channels

• Exclusive distribution

What are the three essential functions performed by intermediaries in marketing channels?

• Transactional, logistical, and facilitating

• Transactional, promotional, and financial

• Financial, operational, and strategic

• Promotional, operational, and logistical

What is the term for a form of distribution aimed at having a product available in every outlet where target customers might want to buy it?

• Selective distribution

• Exclusive distribution

• Intensive distribution

• Digital distribution

What are the factors affecting channel choice?

• Market, financial, and timing factors

• Product, timing, and distribution factors

• Market, financial, and operational factors

• Market, product, producer, and timing factors

What is the term for the creation of three-dimensional objects via an additive manufacturing technology?

• Cloud computing

• Three-dimensional printing

• Digital distribution

• M-commerce

What is the term for a digital ledger in which transactions are made and recorded chronologically and publicly?

• Cloud computing

• Blockchain

• Big data

• Supply chain analytics