MH32-2.01 SEM 2 Study Guide

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment.
• resource.
• target group.
• market.

To buy a product, customers in a market must first

• locate the product in a store.
• learn the product’s features.
• make sure the product is on sale.
• be willing to buy the product.

A target market can be described as the

• sample of the market.
• group of customers the business seeks to attract.
• direction the market is headed.
• way a business draws its customers.

When examining a market, marketers primarily notice its

• records.
• leaders.
• categories.
• merchants.

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in _________ marketing.

• mass
• risky
• target
• industrial

The same person can be included in more than one

• religion.
• income level.
• generation.
• target market.

When using mass marketing, marketers seek to appeal to the __________ market.

• entire
• local
• loyal
• teen

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• mass production.
• market segmentation.
• mass marketing.
• demographic segmentation.

Market segmentation is about dividing the market into __________ groups.

• specific
• identical
• general
• age

When the total market is divided, one of its groups is called a market

• share.
• slice.
• segment.
• subdivision.